There are so many strategies out there for keyword research; some free and lots paid. Here, I will share how I personally do it. It works, is 100% free, and takes only 32 seconds! What’s most important is that this method is directly opposite to what everyone else is doing for keyword research. Here are the quick steps, broken down into seconds.
Step 1: Log into Google Keyword Planner (5 Seconds)
Log into Google Adwords to access the Keyword Planner. If you don’t have it, just create a Google Adwords Account. Once you’re in, go to Tools and select Keyword Planner.
You’ll be asked where you’d like to start. Click Find Keywords and get search volume data.
Step 2: Search for new keywords using “Your Landing Page” (5 Seconds)
Before you do this step, make sure you have a web address of a competitor you love to hate.
You’ll be given lots of options. Most people enter a product or service. For years, I never thought about using the landing page. But that’s where the magic is. In the Your Landing Page box, paste your competitor’s web address there.
Step 3: Look at all the keywords given to you, courtesy of your competitor! (5 Seconds)
Shazam! You’ll see a list of keyword ideas Google Keyword Planner has found based on the competitor’s page that you entered. The information provided shows you what words they used on that page. There might even be longtail keywords they didn’t know they were using. What’s great is that these keywords are identified and you’re told whether they are popular in searches.
Step 4: Filter to discover the best keywords: Low Competition + High Avg Monthly Searches (15 seconds)
Here’s the bonus step: filter the results by Competition. While all the results are important, looking at the Low Competition keywords and identifying those that have high Avg. monthly searches really lets you find that diamond in the rough.
Why? Because high avg. monthly searches shows people out there are using this term to search in Google, but low competition reveals that very few companies are bidding on this keyword for their ads. Logically, this would mean companies are less likely to also organically use this keyword in their content marketing strategy.
In this example, my research is for a LED lighting manufacturer, looking up their main competitor. The result we get is “led bulb lifespan” which seems like a good idea to blog or create an informational page about. But again, whether this longtail keyword is useful is really up to the business to decide, as they know best what applies to them.
Step 5: Download them all as CSV and think about it! (2 seconds)
It is hard to work within the Keyword Planner, especially with so much data. So don’t forget to export your search as a CSV so that you can sort and analyze the keywords on your own time in Excel or your preferred spreadsheet software.
32 seconds is all you need to find ultra-rare longtail keywords, all courtesy of your competition and absolutely free. Can’t get better than that. I hope this tip has helped ease your keyword research pain!